My most recent work experience immersed me in the world of integrated marketing. I became knowledgable in many different aspects of digital media, including managing paid advertising, analyzing and reporting web analytics, securing digital advertising opportunities and learning the importance of email marketing. Here are a few specific examples of what I do:

​

– Build and manage Facebook advertisements: track spend, run A/B testing, produce monthly reports

​

– Manage paid advertising opportunities, specifically job boards 

​

– Use Wordpress and other CMS platforms to keep web content up to date

​

– Worked with reps to secure digital advertising opportunities for two companies

​

– Utilize Google Analytics to produce clients' monthly analytics reports

​

– Produce and schedule email marketing blasts in Act-On

​

– Assist with the design of responsive websites

​

– Use HootSuite and other platforms to schedule and post social media content

​

– Build links and understand the importance of SEO

​